How To Promote Your Research: How to Promote your Research
- Barbara Ferreira (ESO)
- Giovanna Cicognani ()
- Sarah Charley (CERN)
How To Promote Your Research: How To Promote Your Research
- Delphine Chenevier (ESRF)
- Tamaryin Godinho (EMBL)
Science and everyday life are now more interconnected than ever. Communication is key to engage with different audiences, whether you want to inspire others or gain support for your research. This talk will look into the reasons why scientists and engineers should share their research with audiences beyond their peers, serving as an introduction to the science communication talks that will follow.
Words can inspire, enlighten and motivate; but they can also confuse, frustrate and bore. In this short training, you’ll learn how to connect with your audience and explain ideas so that they’re not just understood, but have a meaningful impact. Skills covered are:
- Adapting communication goals and strategy to your target audience
- Talking with people who have no idea what you’re talking...
Writing is a powerful tool for communicating the importance of what you do. Publication, whether as an article or a blog post, allows you to reach a large audience over an extended time period. However, it can be challenging to engage non-specialist readers, and you only get once chance; if they stop reading, there is no getting them back. This talk will cover some of the most common science...
Your research/project is finally out? Congratulations! But, let’s not forget that the research publication is not the end of the process, but the beginning of another one, also important: communication. Mastering communication, and all communications tools, especially media and digital tools, is now crucial to promote your research. This talk aims to give you some tips to optimise the...