Jun 7 – 11, 2021
Europe/Paris timezone

Project Day

How To Promote Your Research

The project day aims at introducing general terms related to knowledge and technology transfer, intellectual property, and exploitation of research infrastructures as well as present the extended impact of Science.

The session will present communications tools and tips on how effectively convey important research results to a public of both experts and laypeople.

This session will take place on Friday 11th June :

9:30 Welcome

9:35 Introduction to science communication: why share your research - (Bárbara Ferreira, ESO)
Science and everyday life are now more interconnected than ever. Communication is key to engage with different audiences, whether you want to inspire others or gain support for your research. This talk will look into the reasons why scientists and engineers should share their research with audiences beyond their peers, serving as an introduction to the science communication talks that will follow.

9:55 Why people were on Facebook during your talk - And other lessons in effective communication for scientists (Sarah Charley – CERN) – INTERACTIVE LONG TALK
Words can inspire, enlighten and motivate; but they can also confuse, frustrate and bore. In this short training, you’ll learn how to connect with your audience and explain ideas so that they’re not just understood, but have a meaningful impact. Skills covered are:

  • Adapting communication goals and strategy to your target audience
  • Talking with people who have no idea what you’re talking about
  • Techniques to keep your audience’s interest and attention
  • Structuring information into a compelling (and memorable) story
  • Staying sharp in high-stress situations

11:10 Coffee Break

11:30 The pen is mightier than the pipette: writing to inform and engage (Tamaryin Godinho – Science in School)
Writing is a powerful tool for communicating the importance of what you do. Publication, whether as an article or a blog post, allows you to reach a large audience over an extended time period. However, it can be challenging to engage non-specialist readers, and you only get once chance; if they stop reading, there is no getting them back. This talk will cover some of the most common science writing pitfalls and provide you with some tips and tricks to capture and hold your readers’ interest. And if you’re inspired to put these tips into practice, there are opportunities to submit an article for Science in School.

11:55 Press, social media: how to deal with it (Delphine Chenevier – ESRF)
Your research/project is finally out? Congratulations! But, let’s not forget that the research publication is not the end of the process, but the beginning of another one, also important: communication. Mastering communication, and all communications tools, especially media and digital tools, is now crucial to promote your research. This talk aims to give you some tips to optimise the promotion of your research/project in the press and on social media.